COMMUNICATION SCIENCE STUDIES PROGRAM
Overview About the Program
Technology development which is significantly fast has changed the social system and affect our communication behavior in all aspects of life. Previously, social closeness is always associated with being together physically, nowadays the current meaning of 'social' has shifted to a virtual life that does not require physical contact. Similarly, previously every post office was flooded with holiday greeting postcard stacks, now post office must face the fact that the stack of postcards have been turned into a 160-character short messages that are sent in seconds. Previously, advertisements require a large spaceor definite time to enjoy it, now only with a small space QR Codecan be scanned anywhere, anytime. The same thing happens to the world of mass communication. Agenda setting of the old news used to be made by media coordinator only, nowadays the audience can freely lead the masses to a specific news topic through the power of citizen journalism channels that spread freely.
These changes became the inspiration energy for Bakrie University to organize Communication Science Studies Program that aligns with the rapid development of technology and the increasing power of individuals independence and communities through the development of communication science based on Technopreneurship. The atmosphere of education and knowledge-learning is designed specifically for student and academic community so that they always anticipate toward the latest developments, and are able to answer the challenge with an independent spirit, creative and innovative which are known as the entrepreneur's soul. The curriculum is always updated, proximity to world of communication industry through synergistic collaboration, continuous research to inspire the creation of theories that are relevant to the current phenomenon as well as a reference for the world of communication industry is part of the efforts made by the Communication Science Studies Program Bakrie University.
Thus, it is expected that graduates are not only able to answer the scientific and professional problems related to the communication world, but are also able to optimize the use of technology in developing their entrepreneurial spirit. More than just getting an academic degree, graduates will be inspired to create new ideas and have the enthusiasm and competence to compete up to the global stage.
Communication Science Program Bakrie University has three areas of concentration, namely, Corporate Communication, Marketing Communicationand Mass Media Communications.
Vision
Become the development center of communication science based on technopreneurship that is synergistic with the development and needs of communication industry, promote innovation and value-oriented creativity, and also has the ability to compete in the arena of global competition.
Mission
· Conduct research on an ongoing basis, either independently in an academic environment as well as collaborate with relevant communication industry
· Periodically publishes scientific publication that presents the results of recent research and thought related to the phenomenon development of latest communication
· Organize education with a curriculum that is always updated according to development and needs of communication industry which oriented on improving competency in the face of global competition
· Run community service as well as soft skills development based on Technopreneurship, either independently or collaborate with communication industry institution and related professional organizations
· Apply the use of environmentally friendly technology in all educational activities, research and community service and also contribute to acculturate it through continuous communication campaign
Course Objectives
· Create quality graduates with the following criterias:
· Have an open attitude and always responsive to changes and advances in science, technology and the problems faced by society, especially related to the field of communication
· Master the basics of scientific methodology, so that are able to develop the communication science and act as an intellectual should.
· Have basic skills in understanding, explaining and solving problems in the area of communication science skills according to the interested field of communication that is occupied
· Understand the principles of management and are able to apply principles of technopreneurship according to the communication specialty within productive activity and community service
Graduates Competencies:
Corporate Communication: The ability to manage corporate communication in an integrated way, ranging from strategic management of public affairs by utilizing various media channels (onlineand offline), investor relation, media, stake holders and share holders, good corporate governance, companies brand communications and corporate campaign, internal media management and corporateevent, CSR management, and mastery of research methodology to measure and evaluate corporate image. Also has soft skillsof entrepreneurship, leadership, creative thinking and innovative, social skills, presentation skills and professional ethics.
Graduates Employment Opportunities: Graduates Entrepreneurship Opportunities:
Corporate Communications Manager PR Agency / Consultant
Public Relations (Private / Government) Cyber PR Consultant / Agency
CSR Manager CSR Consultant
Customer Service / CRM Manager In-House Media Agency
EO Manager Event Organizer
Corporate Secretary Research Agency
Researcher Trainer
Marketing Communication: The ability to manage marketing communication of products, services, companies, political parties and individuals in an integrated or tactical way by utilizing various media lines and channels. The ability to develop brand through creative communication strategies, consumer insightsexcavation, print ad creation, online and electronic, and mastery of research methods of the latest marketing communications. Also has soft skillsof entrepreneurship, leadership, creative thinking and innovative, social skills, presentation skillsand professional ethics.
Graduates Employment Opportunities: Graduates Entrepreneurship Opportunities:
Marketing Communication Manager Brand Consultant
Brand Manager Advertising Agency
Strategic Brand Planner Online Marketer
Creative Director Marketing Research Agency
Art Director Event Organizer & Brand Activation
Copywriter Creative Boutique
Account Executive / Manager Media Specialist Agency
Media / Channel Planner OOH / Outdoor Media Agency
Media Buyer Photography House
Customer Service / CRM Manager Photographer
Researcher Trainer
Brand Analyst
Mass Media Communications:The ability to manage mass media communication, ranging from create news (journalism) and printed media feature, onlineand electronic, editorial, production of television and radio broadcasting (broadcasting),creative writing skills, and mastery of research methods and media studies. Also has soft skills of entrepreneurship, leadership, creative thinking and innovative, social skills, presentation skills and professional ethics.
Graduates Employment Opportunities: Graduates Entrepreneurship Opportunities:
Printed Media / Online Journalist Paid Blogger
Print / Online / Electronic Editor Writer / Independent Journalist
Reporter Web Content Writer
News Presenter TV / Radio Production House
Master of Ceremony In-House Media Agency
TV Producer Photography House
Radio Announcer Independent Photographer
Radio Programmer Independent Master of Ceremony (MC)
Scriptwriter (TV / Radio) Media Analyst / Consultant
Researcher Trainer